Just what Bell Media didn’t need in the disastrous fallout of the dismissal of CTV veteran news anchor Lisa LaFlamme. Unilever, the makers of Dove soap are taking the controversy into week two with a campaign urging women to go grey gracefully.
The company is urging women who post on social media to grey their online photos.
A release reads, “Dove is taking a stance against ageism in the workplace. The company, which has built its brand on The company announced Monday that it’s ‘going grey’.” In a post shared to Instagram, the brand said: “Women with grey hair are being aged out of the workplace, so Dove is going grey.”
The brand is changing its gold logo to a grey version across its social channels to show support for older women and women with grey hair who may face undue workplace discrimination.
In April the Dove Self-Esteem Project tackled the issue of teen girls being bullied over self image. It launched the #DetoxYourFeed campaign. The stated aim of this campaign was to empower teens to define their own beauty standards and choose their own influences by inviting them to unfollow anything that doesn’t make them feel good about themselves. Through a series of films, educational content, and partnerships with inspiring voices, the campaign encourages necessary conversations between parents, caregivers and teens about the dangers of toxic beauty advice.
In the public relations business, the goal is for bad news to subside on Friday. Bell attempted that with an announcement of a probe into toxicity in the workplace last Friday, but critics quickly suggested the probe might be aimed at casting shade on LaFlamme and her producer.