Tourism Burlington has announced the creation of the latest #WhatLiftsYou installation by Kelsey Montague, The Garden Swing.
The mural design features five unique images of the city hidden within its design. Though they are not giving away what they are, or their location in the mural, residents are encouraged to keep an eye on Tourism Burlington’s social media for a contest for those who capture a selfie with all five images tagged. The mural’s interactive component is a large jungle swing, featuring florals, and green space, a nod to Canada’s Royal Botanical Gardens.
Said Kristene Smith, Executive Director of Tourism Burlington. “Marketing a destination is about more than just reinforcing the name of a geographic area. We want to showcase Burlington’s diverse offerings uniquely and creatively.”
She added “Kelsey creates large-scale, interactive street murals around the world. Kelsey has created work in Cape Town, Galway, Buenos Aires, Hong Kong, Manchester, Nashville, Los Angeles, and New York City (among many others). Each piece provides an opportunity for people to become a ‘living work of art.’ Participants are encouraged to post pictures with the work on social media under the hashtag #whatliftsyou with the intent of making social media a kinder place.
Her work has been featured and/or commissioned by Taylor Swift, Forbes, The Wall Street Journal, The New York Times, The Smithsonian and The Today Show.
With over 155,000 followers Kelsey uses her Instagram to continue to explore how art can, and should, weave itself into our daily lives.” says business partner and sister Courtney Montague.
The mural, located at the intersection of Elizabeth Street and Lakeshore Road, was commissioned by Tourism Burlington, and supported by the Burlington Downtown Business Association and The Molinaro Group.