Given all of the simple changes to the iPhone 4S, the iPhone 5 launch really needs to re-energize customers to prove Apple can repeat the game change idea it managed to do with the iPhone 4.
The weight numbers stand 20 per cent lighter than the iPhone 4S, as well as beating most of the competition too at 112g. The iPhone 5 stands 123.8mm tall to allow for the larger new 4-inch screen. The decision to stick at 4-inches is Apple’s admission that while it recognizes people are all over the idea of having more screen space to play with, and it does not move away from the thumb-friendly nature of the devices.
The decision to move the 3.5mm headphone jack to the bottom is an odd one, as while it allows you to slip the phone into the pocket headfirst when listening to music, which can be a more natural action.
Apart from the low weight initially and scratching aluminum as it sits in the palm nicely and allows you to do it all with one hand, including hitting the top-mounted power/lock button with ease, and while it looks nice, from the front it doesn’t really add much to the design of the iPhone.
It’s certainly not the same as the jaw-dropping design of the iPhone 4 compared to the 3GS, it is simply another evolution in the iLine. For those that hoped the iPhone 5 would be another step change there’s a good chance they’ll be disappointed about the look.
There seems to be something amazing on the road for iPhone 6 or iPhone 5S at this rate.