When television first came out the experts predicted radio and movies were finished. But that’s not the way things turned out. Radio is doing nicely in Canada and there are more movies made than ever. All of which means that print marketing can still be a worthy investment of marketing dollars.
“I saw it in the paper” still resonates. Appearing in print still conveys a certain level of professionalism, something that isn’t always evident online where everyone can pay $10-25 to get their ad on a decent website. If you want to be respected, print is still one of the higher quality mediums, simply because of the price. This is one reason you might want to consider it . . . people will look at your business differently than they would online.
Print marketing tends to target a very specific audience, which means your ad will reach plenty of people who are more likely to be interested in your products and services.
Keep in mind that most ads are not designed to sell, but to get people to remember your brand or to learn more about you. The next time they are in the store, you want your name to pop up when they are looking at the wide variety of products. It’s always a good idea to give a website address where people can find out more about your business, but even this will usually see a low number of people actually checking it out.
Repetition is key when it comes to getting people to remember you. That’s why you see the same exact ad on television over and over every time you watch a certain show. By making sure your ad gets in front of people on a regular basis, you can rest assured that they will remember your brand when they need something you offer. In general, people need to see an ad 7 times before they will actually act on what they are seeing.
From Aabaco Small Business

Providing a fresh perspective for Hamilton and Burlington

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