The 2015-16 hockey season for the Hamilton Bulldogs was a time of transition as both the team and the fans got used to each other. For the fans it was the adjustment to Junior A hockey after many years of an AHL brand that features a nomadic existence for players who are constantly shuttled back and forth to the NHL. With Junior hockey there is a better chance for fans to get to know the players, many of whom will be in Hamilton two or three years. Bulldog marketing manager Peggy Chapman hopes to see more of the teenage players becoming household names in Hamilton. Come this fall there will be new faces on the team following the player draft this spring as well as behind the bench after the departure this month of former Bulldog coach and GM George Burnett. The team’s broadcast rights are also up for grabs. Bulldog games have been heard on CHML for years as well as seen on Cable 14; but the TSN group will be making a pitch to move the broadcasts to the TSN 1150 outlet, formerly Oldies 1150. When the 2016 crop of Bulldogs skate out for the first time this fall they will be wearing the new black and gold livery that emerged as the fan favorite in a contest over the winter. Meanwhile studies are underway to determine what improvements can be made to the First Ontario Centre to make it a more fan-friendly environment.

Providing a fresh perspective for Hamilton and Burlington

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