“More than 7 out of 10 existing daily newspaper readers are looking for a new publication”
Finally; A cost-effective and efficient way of reaching upper income households in BOTH Hamilton and Burlington. Traditionally, to reach this desired demographic, advertisers have had to make multiple buys. The Bay Observer simplifies this by providing guaranteed delivery of your advertising message to the top 30,000-earning households in select postal codes.
Reaching 75,000 high income readers in Burlington, Hamilton, Dundas, Ancaster, Westdale. You only pay for qualified consumers. Guaranteed delivery into homes and businesses by Canada Post to L7L, L7N, L7R, L7S, L8G, L8J, L8L, L8S, L8P, L9C, L9G, L9H, L9K, Printed on quality crisp, white 35-pound Premium 80 Paper so your ads stand out.
Quality journalism and content on every page allows the reader to see your ads in a classy, uncluttered environment.
We provide competitive rates and creative solutions to your communications needs.
6 Reasons to Advertise
COVERAGE – Reaching the top earners and consumers in the Bay Area. Advertisers only pay for their target audience.
AFFLUENT BUYERS – The Observer reaches to the highest earning households in the Hamilton / Burlington area. One third of residents in high income households ($100,000 or more and 2 cars or more) give a rating of 10 out of 10 on both appeal and likelihood of reading the Observer.
RESEARCH DRIVEN – We are committed to using market research to enhance the value of advertisers’ investments. We are experts at promotion on a multimedia platform.
ENGAGED AUDIENCE – The Observer appeals to sophisticated consumers. Our research shows that the heavier the respondent’s newspaper reading habits, the more likely they are to want to read the Observer.
WELL-WRITTEN AND WELL-READ – By attracting a quality team of journalists and analysts to provide a truly compelling read that brings readers and advertising messages together in a quality environment.
NO-RISK – The Observer will supplement – not compete with – existing publications. 71% of daily newspaper readers in the market say a publication like the Observer has strong appeal for them and they would definitely read it in addition to their existing publication. Try us!
